.... Content Fallacies ....
There are numerous reasons on how an argument can contain content fallacies. I have chosen to discuss Bad Appeal to Authority. Bad appeal to authority is mainly when an argument is supported by an expert's testimony from their field of expertise. Yet, not all testimonies from the expert can always be true. The expert might have a bias opinion about a certain issue thus the counter argument will be left out of discussion. Also, bad appeal to authority, can be seen everywhere in our daily lives. If we just open our eyes and critically analysis the advertisements that surround us or what our friends' say when they recommend to us a certain eat out place. Can we trust what these people are saying?
First, as I was driving down a highway there was an advertisement that contained a smiling person wearing a white lab coat, automatically, I assumed that he was a doctor with a PhD in medicine just because he was wearing the coat. He's claiming how a small pill can help an individual lose 20 pounds in the first week. If the individual consistently takes that pill each week after the first they will lose 5 pounds. The advertisement was definitely an Appeal to Authority. The people passing by in their cars would not know if the smiling person was a real doctor or maybe he was just playing dress up. But since he had on the white lab coat we assume he's a doctor. We tend to believe doctors. That's why we take the medicines they prescribe to us when we are sick. That is also why so many advertisements contain doctors boasting products for the public.
Second, when my friends declare the best sushi joint around the bay was on the outskirts of San Francisco. Since, I haven't been to that restaurant before that automatically makes them my experts. So I would ask what food I should order when I am there and what I should not order. Yet, again that is a bad appeal to authority. What if my friends' taste preferences are different from mines. What they order maybe too spicy or too sour for me. Or what if my friends regard sushi as only California Rolls and nothing else. For me, personally, I like raw fish or sashimi on my sushi. Therefore, I would not consider that restaurant a good sushi joint if they are only good for California Rolls. That's why word of mouth is a great way to attract people to businesses such as restaurants, small eat outs, clothing stores, food markets, and etc. If your friends tells you that a restaurant is good why wouldn't you trust them. They are your friends after all.
Alright, second post of the week. Done. [: