Alright, for this post I will be using an advertisement from one of my favorite perfumes. This advertisement is from Dolce Gabbana's famous perfume "Light Blue". This advertisement shows a beautiful female laying on a rubber boat relaxing and enjoying the waters. To relate this back to chapter 5 section A, we must first evaluate the premise. So for me, while looking at this advertisement I could say the argument the advertisers are trying to convey is that once you spray on the Dolce Gabbana's Light Blue perfume you will feel like you are relaxing in a beautiful ocean. Also once you use it you will become a super model just like the lady in this advertisement. Obviously, that is incorrect, also relating to chapter 5's section B I used my personal experience to determine if I should accept or reject the claim. From my personal experience, when I used the perfume I did not feel like I was in a boat relaxing with the ocean breeze blowing through my hair. I will admit I did feel more confident but not as confident as wearing what the lady is wearing in this advertisement. Also I really enjoy the smell but I don't think this scent relates to an "ocean scenery". The scent actually reminded me of apples and trees rather than the ocean. But it did send me to a happy place. So in the end, I would reject the claim of the advertisement that a happy place is actually in the middle of the ocean. Since I can not swim I would not say that is my happy place. I believe the advertiser should consider other people's happy places.
thank you for reading! :]
I thought your post was quite funny. Many advertisements tend to be deceiving and I see that this has proven true in your case as well. Looking at this advertisement, I too would think that after spraying myself with this perfume I would feel more of an ocean feel, but apparently that did not happen. It is true that the advertiser should consider people’s happy places, but I think they did. I think it’s impossible to appeal to everyone’s happy place, but I feel that they must have appealed to some. This just isn’t the perfume for you, but I’m sure that there are many others out there that will send you to a better happy place. :)
ReplyDeleteIn you advertisement example, you have provided a great source and it is related to you perspective on the perfume that you have tried. The claim was well thought out and the explanation that you made for the claim made sense. It was funny for how you explain while you were using the perfume, it didn't made you feel like the woman on the advertisement.Also, on how you said that the perfume scent didn't came out as you it thought was like on the ad, smell like the ocean,and it turned out to be apples and trees. It really made a difference on how producers who have made for advertisement can be deceitful to their customers. Plus, you saved some new customers from buying this fake product.
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