Apple Polishing, is define as an appeal to flattery or when a use of excessive compliment to win over the audience. For my example I would like to present an advertisement from Loreal Cosmetics:
[Link of the image : http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/eva-longoria/images/eva-longoria-loreal-cosmo-11-2010.jpg]
The advertisement I chose to present is from Loreal's mascara collection. The mascara advertisement presents the example of apple polish. The reason is that the advertisement indirectly compliments the audience. For instance, it states to the audience that once the audience uses the mascara her eyelashes can too be as long and beautiful as Eva Longoria who is featured in this advertisement. Additionally, it tells the audience if you ever wonder how Eva's eyelashes are so flawless and beautiful there is your answer. The celebrity endorsement draws vast attention to the advertisement because many people know who that person is. So the celebrity endorses an item it tends to get more attention. I believe this advertisement presents a good argument. There is definitely apple polishing in the ad it self. Additionally, a well known celebrity endorse the item which again attracts more audiences towards the advertisement.
Alright, thank you for reading. Good night! :]
I agree with you that this mascara advertisement is definitely a perfect example of an appeal to flattery. I can agree with you because I purchased this L’oreal mascara because of its beautifully enticing ads. The celebrity and the luscious eyelashes definitely flatters and tells the viewer that you too can have just as voluminous and long eyelashes as the beautiful Eva Longoria if you own this mascara. Looking at this ad, people like myself tend to forget that the long and voluminous eyelashes are probably fake and there is also probably a lot of photoshop going on as well.
ReplyDeleteHey:) Great post. I, too, also did my apple polishing example on mascara, but on Maybelline's Falsies. I think beauty products use the apple polishing method the most because that's the purpose of makeup: to help increase one's self esteem. Or in other words, make up would help enhance one's beauty. Also, you make a great point in that having a celebrity endorse the item can be beneficial for L'oreal because many women and even men idealize Eva Longoria for her beauty. If they use a product that Longoria promotes, they may think they would get the same result, in which most of the time they do not because of photoshop and other techniques to tweak up an image. Keep up the good work:)!
ReplyDeleteHey! I loved the advertisement you choose for apple polishing!!! This is an example of so many advertisements that appear in girly magazines that encourage them to buy their beautifying products. It is specifically an example of apple polishing because its trying to convince the audience in its argument, that using the product will "millionize" their lashes, making them look like stars, like Eva Longaria. This of course isn't always the case, but by adding Eva Longaria, it makes their argument more convincing. Eva is a celebrity that many women may look up to in the fashion world, so it is further convincing women to buy the product because Eva is promoting it. Overall, great advertisement! Good Job :)
ReplyDelete